Last updated: May 10, 2026
Route Authority by Fulcrum Agentics is a merchant-facing BigCommerce application. It connects a merchant's BigCommerce store with merchant-authorized Google Search Console and Google Analytics 4 data to verify setup, generate internal-link and routing recommendations, publish merchant-approved routing changes, and report store-scoped performance for the connected merchant.
Route Authority requests only the Google API scopes needed for the merchant-facing setup and reporting workflow:
https://www.googleapis.com/auth/webmasters.readonly. Route Authority can list Search Console properties available to the authorized Google account and read Search Analytics rows for the selected property, including date, page URL, query, clicks, impressions, CTR, and average position.https://www.googleapis.com/auth/analytics.readonly. Route Authority can list GA4 accounts, properties, and web stream metadata available to the authorized Google account, and read page-level reporting rows for the selected property, including date, page path, channel group, sessions, total users, engaged sessions, add-to-carts, ecommerce purchases, and purchase revenue.Google user data is used only to provide and improve Route Authority features visible to the connected merchant. Route Authority uses the data to verify that the selected Search Console property and GA4 property match the merchant's store, refresh store-scoped performance data, identify search queries and pages that may need better internal routing, show setup and performance status, and support merchant review of proposed routing changes. Google Search Console and GA4 access is read-only; Route Authority does not write to Search Console or GA4.
Route Authority does not sell Google user data and does not use Google user data for advertising, retargeting, determining credit-worthiness, lending, or training generalized machine learning or AI models. Google user data may be shared only with the following categories of third parties when necessary to provide or protect Route Authority:
Route Authority stores Google OAuth credentials, selected resource identifiers, sync metadata, and synced store-scoped reporting rows in its application database. OAuth token payloads are encrypted before storage using an application integration secret. Google data is transmitted over HTTPS, access to production systems is limited to authorized operators and service accounts, and secrets are managed through environment configuration rather than being exposed in the application interface. Human access to Google user data is limited to support, security, debugging, and compliance needs for the connected merchant.
Route Authority retains Google OAuth credentials while the merchant keeps the Search Console or GA4 integration connected. Synced Search Console and GA4 reporting rows are retained while needed for Route Authority's rolling comparison and recommendation windows, normally about fifteen months, and older rows are removed during refresh workflows when they fall outside the configured reporting window. If a merchant uninstalls Route Authority, the uninstall workflow clears Google OAuth credentials and deletes store-scoped Search Console rows, GA4 rows, sync runs, metric cache, and related verification records for that store. Merchants can also request Google data deletion by using the Support page and including the store hash and the Google property or properties to delete.
Route Authority's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Legal and support links: Support and Terms of Service.